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Writer's pictureMike Golebiewski

Creating videos for internal communication and employee training


Creating videos for internal communication and employee training can be an effective way for businesses to educate and engage their employees. Video content can be used to communicate important information, share company updates, and provide training on specific topics. In this article, we will discuss strategies for creating videos for internal communication and employee training and how they can be used to improve employee engagement and productivity.

  1. Use a consistent style and branding: Using a consistent style and branding in your internal communication and employee training videos can help to establish a professional and cohesive image for your company.

  2. Keep it short and to the point: Employees have busy schedules, so it is important to keep your internal communication and employee training videos short and to the point. This will help to ensure that employees are able to view and retain the information in a timely manner.

  3. Use clear and concise language: It's essential to use clear and concise language in internal communication and employee training videos. This will help to ensure that employees are able to understand the information being presented and retain it for future reference.

  4. Make it interactive: Make your internal communication and employee training videos interactive by including quizzes, polls, or other interactive elements. This will help to increase engagement and retention of information.

  5. Optimize for SEO: Optimizing videos for search engines is important to make sure that it's easy to find by your employees. This includes including keywords in the title and description, and also transcribing the video and adding it to the website as text.

  6. Measure the effectiveness: Measure the effectiveness of your internal communication and employee training videos by tracking views, engagement, and employee feedback. Use this data to make data-driven decisions and improve future videos.

In conclusion, creating videos for internal communication and employee training can be an effective way for businesses to educate and engage employees. By using a consistent style, keeping it short and to the point, using clear and concise language, making it interactive, optimizing for SEO, and measuring the effectiveness, businesses can improve employee engagement, retention of information and productivity.


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