If you came across this content while looking for how to do an explainer video case study, you must know that consumers in the age of digital transformation are much more demanding about the brands they consume. They look for as much information as possible before making a decision to buy.
Given the context, it is very important that today's companies invest in video content of this type, as potential customers — and even people interested and investing in the brand — have easy access to material based on marketing studies and consistent market research.
Want to know how to make a video case study for your organization? So, keep reading this content to check out a series of useful information on the topic!
Also known as a success case, the case study is a kind of interview that gathers information about a particular institution, aiming to promote the brand and attract new business opportunities.
To give you an idea about the importance of this content format, about 73% of consumers research company case studies before making a purchase decision in the B2B model, according to this survey .
How to create a case study?
Generally, a case study begins with a description of the project objective. After that, the actions that the brand took to achieve this goal are presented, offering quantitative and qualitative data that allow the viewer to measure success.
Here are the steps involved in the process of creating a case study.
Step #1 - Determine the objective
The first step, as already mentioned, is to decide what the company intends to show with the case study, or even which specific case it wants to use to prove the value of its brand in the market.
What do you think would inspire people to buy into your idea? Start with the reason that led your customer avatar to hire your company or the problem that it is capable of solving.
Step #2 - Prepare the right questions
In a highly busy work day, no one has time to waste, including your target audience. Therefore, it is recommended that the questionnaire does not have many questions. Formulate them considering the scenario in which your potential customer is inserted, preferably in the following order:
challenge — focus on consumers' frustrations and problems, considering how your business can solve them;
solution — focus on the consumer experience that the customer had when using your product/service; what were the three most striking aspects of the product/service that helped to solve the problem;
Result — focus on tangible and measurable things, because the less abstract the information, the greater the chances that the public will understand the value of your brand.
Step #3 - Gather evidence
In times of fake news , it is imperative that everything presented in your case study is based on the truth. When we talk about being based on the truth, we refer to marketing research and data surveys that prove the success of the partnership between the consumer and your company.
Remembering that, here, what really matters is to present the result, and not the profit margin or the customer satisfaction index, there is power in data.
Step #4 - Choose the format to present the case study
Currently, digital media is the main choice when it comes to marketing. After all, in addition to being much cheaper , they offer an almost incalculable potential for reaching an audience.
Assuming that you chose to promote your case study on the internet, do an analysis to find out which platforms are most suitable based on your brand's potential consumer profile also known as your customer avatar, because the more segmented your marketing actions are, the higher return on investment.
To conclude this content on how to make a video case study , it is important to highlight that a quality video production can make all the difference in the results. Fortunately, today, we can count on advertising agencies specializing in audio and visual content production and digital marketing.
Do you need some help in creating informative content about your business and product? We can help! Contact Vanust video marketing today and let us show you why we have such a high referral rate.
Comments